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Using Perceptual Maps in Marketing Simulation Essay passim this paper the situation of prowl cars Thorr Motorcycles will be discussed along with suggestions and recommended solutions, and finally the results. Isolation and positioning of growths or service will show in this paper. Additionally, it will debate how the yield was affected in the simulation beca give of the product life cycle in selling. The business of Thorr Motorcycles assembles about 200,000 bikes a year. The company is a five one thousand thousand dollar very accomplished business. The company also manufactures leather goods, T-shirts, toys, and shoes. The high end of the company is the Cruiser Thorr. Although the industry in thriving, the Thorr Motorcycle sales ar diminishing (University of Phoenix, 2011).One issue steaming from the parentage in sales has to do with the tar astounded audience. Thorr Motorcycles have become an expensive and classic bike sympathetic much to the older 35 to 50 year-old ag e groups. Though the younger generations are interested it becomes less appealing because of the price. The younger generations do not have the income to purchase a Cruiser Thorr Motorcycle. Furthermore, it is important that the company carries on and is successful, so the market strategy must be altered. The company decides to implement a perpetual chromosome mapping in merchandising to come to a close whether or not they should reposition Cruiser Thorr or introduce RRoth motorcycle. RRoth is more affordable and a lower feel to attract the younger generation (Kotler P, n.d).At times in is not always necessary that the product fit the exact desires of the audiences that was targeted, but kinda consumers perceives that it does. To be successful in this tactic the correct amount of advertising and putting out the correctly message are both essential to the marketing plan. When looking at various segments a product can tend to target just one segment specifically, or it can be t hink to meet the attributes of several segments to an extent. When using the latter approach, it gives the opportunity to touch on different segments at the comparable time (University of Phoenix, 2011). This, of course, depends on the life cycle of the product and to decide the value of research and development and what the disceptation segments are doing.The first step in the simulation is to determine the market position of the Cruiser Thorr. The restrictions implicate creating the Perceptual Map in Marketing lifestyle image, price, service offerings, engine capacity, safety, product design and styling, quality engineering, and product uniqueness. In the motorcycle business the lifestyle imaging is of high importance for the older generations that are interested in the Thorr (Kotler P, n.d). This industry is based on how others perceive your style and imagining. Of course the consumers desire defend and important reveal as well as the price. The appearance and the style of t he product is what attract the potency consumer to the product. The build and functionality of the motor or engine capacity is of high importance to buyer also. The four essentials that were chosen to develop the perceptual map as product design and styling, services offering, quality engineering, and price.The second part of the simulation presented the option of repositioning the Cruiser Thorr or introducing a new product. The new product is different from Thorr in the aspect of attracting the younger generation with style and a low price to compete with the competition. The decision was made to introduce the RRoth motorcycle to target a new audience and increase sales. Next the marketing plan by splitting a budget into price, product, promotions, and services provided (Kotler P, n.d).Finally, analyzing and reviewing the results of the marketing strategy. This part was enjoyable because you get to see cause and effect and get feedback on the decisions that were made (University of Phoenix, 2011). The simulation was an effective and educational tool. It allowed the options of do a personal decision based on facts and background of a company. Than developing a marketing plan by choosing what you think would be most effective for the future of the company. The simulation demonstrated how to use the essential parameters needed to underline the position of a product in the market.ReferencesKotler P, (n.d.). Developing a emplacement Strategy. Retrieved fromhttp//www.learningmarketing.net/positioning.htmThe Product Lifecycle (2011). Net MBA. Retrieved fromhttp//www.netma.com/marketing/product/lifecycle/University of Phoenix. (2013). SIMULATION Using Perceptual Maps in Marketing Simulation. Retrieved from University of Phoenix, MKT/421